bag

Design

Latest Work: REEBOK WOMENS TRAINING

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My latest work for Reebok is now in stores: the Spring/Summer 2019 Women’s Foundation collection. Designed for the price-conscious, athletic female consumer, the challenge for this collection was to balance cost and features without compromising on style.

The previous Foundation Collection was due for an overhaul, and my expertise was needed to determine the right silhouette assortment within the global competitive landscape at this price point. I was also tasked with finding the right ingredient mix to create an aesthetic that reflected the fresh direction of Reebok apparel.

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THE COLLECTION INCLUDES:

  • Ventilated backpack with padded shoulder straps

  • Lightweight, ventilated cylinder duffel

  • Oversized, ventilated classic duffel with 2 handle/strap options

  • Lightweight, ventilated crossbody tote with adjustable strap

Check out the full portfolio page here for a closer look at my process and inspiration.