Design, Press

Hypebeast: Behind the Scenes of the Cottweiler x Reebok Collaboration

Hypebeast recently shared a behind the scenes look at the Cottweiler for Reebok collaboration that debuted earlier this month at Pitti Uomo.  The article provides a lot of great insight into the approach for this collaboration as well as the inspiration behind the FW17 capsule. Have a read and discover more from Cottweiler about the project concept, material usage and details.

Many of the shots include the accessories I worked on. You will see bags, caps and socks, all of which were designed with fabrics, executions and key details that tie back beautifully to the apparel and footwear. I am especially excited about the Memory Foam Holdall - a convertible backpack/duffle with a textural emboss that comes from the salt therapy inspiration for the entire project.

Image: Hypebeast

Image: Hypebeast

The luggage is pretty important,” he says, picking up a backpack/holdall made from memory foam to show us. “This incorporates the entire collection – all of the fabrication, all of the detailing – it’s the concept piece for the accessories.
— Ben Cottrell, as told to Jason Dike

For more information and images, visit Hypebeast.com